Claude Skills & Custom GPTs for your business
Direct answer
Claude Skills and Custom GPTs are reusable assistants built around how you work — services, tone, pricing rules, SOPs — so the team stops re-explaining the same job every time they open a chat.
- Generic chat dies in week two without business context
- One well-owned Skill/GPT beats twenty half-finished demos
- You own the instructions and files
- Pair with workflows when systems must update automatically
Citable facts
- Custom GPT — ChatGPT ecosystem; instructions + knowledge + optional Actions
- Claude Skill — portable how-to package in Claude
- Ownership — prompts and files ship to you
- Reviewer required — someone must check outputs for the first fortnight
When to use which (comparison)
| Custom GPT | Claude Skill | |
|---|---|---|
| Best for | ChatGPT-native teams, shared assistants, knowledge Q&A | Internal ops, repeated deep tasks, Claude-first teams |
| Lives in | ChatGPT | Claude chat / Claude Code ecosystems |
| Built from | Instructions + knowledge + optional Actions | Skill files, instructions, examples, sometimes tools/code |
| Start here if | Staff open ChatGPT all day | You want portable task packages in Claude |
Longer guide: Claude Skills vs Custom GPTs. Plain English: what are Claude Skills?.
Five Skills / GPTs worth building first
- Quote draft — notes/photos in, structured draft out, human approves before send
- FAQ / intake — suburbs, lead times, “do you offer…”, escalate edge cases
- Job pack / SOP — booked job → checklist + customer SMS in your voice
- Follow-up variants — day-2 / day-7 nudges from approved templates
- Weekly admin helper — rough notes → report summary (still checked)
What you get from eWEB TEC
- One or more named Skills and/or Custom GPTs
- Instructions and knowledge files you own
- Operator notes: when to use, when to escalate
- Handover session for maintainers
- Optional link into workflows
What we need from you
- Three examples of good past quotes, emails or SOPs
- Clear service list and hard no-gos
- A named reviewer for the first two weeks of live use
Not sure whether a Skill or a Custom GPT fits your work?
Tell us the task your team keeps re-explaining. We will tell you whether it is worth building, which format suits it, and roughly how long it takes — before you commit to anything.
No obligation and no pricing pressure. If it is not worth doing, we will say so.
Who this is for (and who it is not)
Good fit
- Teams that repeat the same writing or admin patterns daily
- Businesses with at least some documentation or examples
- Owners willing to kill weak Skills that do not get used
Usually not first
- No reviewer available — outputs will drift
- Expecting a Skill to replace ServiceM8 or Xero entirely
How we package the work (no public fee)
Three named shapes. Scope is written down. Price comes after a short call — we will not pretend a five-person Tradify shop and a 25-person office cost the same.
AI Starter Session
Half a day. Company-owned seats, who pays, what not to paste, first Projects or knowledge files, and a recorded handover. For teams still on free personal ChatGPT.
Usually the right first buy.
Skill Pack
Two to three weeks. Three to five Claude Skills or Custom GPTs on your real quotes, FAQs or SOPs, plus training. You own the files.
When the same email is rewritten every day.
Workflow Build
Scoped n8n, Make or Zapier into email, Xero, ServiceM8 or Tradify, with a human approval step on money. Chat alone is not this.
When a lead must move between systems.
One assistant that works beats a Skill and a GPT that both sit unused.
Named tools only. No mystery agent.
Frequently asked questions
What is the difference between a Claude Skill and a Custom GPT?
A Custom GPT is a configured ChatGPT assistant with instructions, knowledge files and optional Actions. A Claude Skill is a reusable package that teaches Claude a specific job consistently. Choose based on where your team works.
Does Claude have Custom GPTs?
No. Custom GPTs are a ChatGPT feature. Claude’s equivalent is a Skill (and Claude Projects for files and instructions). We build Skills where the team already works in Claude, and Custom GPTs where they already work in ChatGPT — not both unless you truly run two stacks.
What are Claude Skills for small business?
Claude Skills are reusable ways of teaching Claude a job — your steps, tone and rules — so staff stop re-explaining the business every chat.
Which should an Australian SME build first?
Build where your team already works. ChatGPT-native teams start with one Custom GPT. Claude-native teams start with one Skill for the highest-repeat task.
Do we own the prompts and skills?
Yes. You receive instructions, files and operator notes you can keep and edit. No lock-in to a closed “agent” you cannot open.
Are Skills the same as a website chatbot?
No. Skills and Custom GPTs mainly make your own people faster. Public website chatbots are a separate product problem.
Can a Skill send email or update Xero by itself?
Not as a substitute for a workflow. Connect tools deliberately via Actions, MCP-style integrations or n8n/Make/Zapier with approval rails.
How much does ChatGPT cost for a small Australian business?
ChatGPT Business (the old Team plan) is about US$25 per user per month billed monthly, or about US$20 on annual billing, with a two-seat minimum. In rough AUD that is about $30–38 per person before GST. Plus is about US$20 for one person and is not a company workspace. Check OpenAI’s checkout — they often bill USD.
How much does Claude Team cost in Australia?
Claude Team Standard is about US$25–30 per user per month and usually needs five seats. That is roughly AUD $38–45 per person before GST at a 1.50 convert. Premium / Claude Code style seats cost much more. Enterprise is quote-only. Confirm on Anthropic’s site before you buy.
Do I need a Team plan or is Pro enough for five staff?
Five staff on personal Pro or Plus still means five personal accounts and no admin when someone leaves. For a company, ChatGPT Business (from two seats) or Claude Team (typically five) is the right shape. Pro is fine for one owner testing.
Can I use ChatGPT with client data in Australia?
Not on a free personal account, and not by pasting files into someone else’s login. Use a company-owned Business or Team plan, turn off training where the vendor allows, and keep quotes and invoices behind a human. This is hygiene, not legal advice.
Is Claude better than ChatGPT for writing quotes?
Claude is often stronger on long, careful documents. ChatGPT is often where the team already lives. We build the Skill or Custom GPT in the tool they will actually open in month three.
What happens to my Skills if I stop paying?
Claude Skills and Custom GPTs are files and instructions you should hold copies of. If you leave a vendor, you still have the documents. Workflows in n8n/Make/Zapier sit in your automation account. We do not lock you into a black box we own.
Will my staff actually use this after the first month?
Only if it sits where they already work and saves a job they hate. That is why we start with one bottleneck, train the people who do the work, and do not automate money without approval.
Book a discovery call
No public price list. We scope after a short chat about your tools and the jobs you want off your plate.
Artarmon NSW · Warriewood NSW · Australia-wide AI delivery